Support better unit pricing in supermarkets.
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Sign the petition calling for improved unit pricing

Sneaky tricks and tactics make it difficult to compare prices when you're shopping.


Sign our petition and call on the government to improve unit pricing and stop the supermarket rip-offs.

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Support better unit pricing

Unit pricing is the handy tool that helps you find the best value product at the supermarket – it should be able to help you avoid being ripped off at the checkout.

But with specials offering discounts of $0, price tags that don't add up and bulk buying options that don't save you money, it's difficult to compare prices.

The good news is, the government is conducting a review and has asked for feedback on unit pricing issues. Thanks to you, the government has seen hundreds of examples of unit pricing issues in stores around Australia. Now it's up to the government to act and improve unit pricing for everyone. 

If you use unit pricing and want to see it bigger, clearer and in more stores, add your name to our petition. We'll keep you posted on the government's response. 

Sign the petition to improve the unit pricing system for everyone

What do we mean by unit pricing?

  • Text is too small to read
  • Text is too hard to find
  • Unit pricing isn’t displayed for a product
  • Unit pricing information is incorrect
  • Unit pricing isn’t consistent across tags
  • Unit pricing information is obscured (i.e. hidden by another tag or special sign)

Examples of unit pricing in supermarkets.

Our experts compared the price of loose and pre-packed foods at Coles, Woolworths and Aldi supermarkets to see how much people could save by using unit pricing.

While the majority of shoppers believe loose fruit and vegetables are sold at a cheaper price than those that come in a packet, that’s not always the case.

We found that by using unit pricing to choose the cheapest food, our shoppers saved 20% at Aldi (on 6 items) and 19% on their grocery bills at Coles and Woolworths (on 28 and 30 items respectively). If one of these baskets represented a weekly shop, that makes for a saving of up to $1600 a year.

Read more about how CHOICE used unit pricing to save at the checkout.

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