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A win for honest vitamin labelling

Thank MP Tony Zappia for making therapeutic claims honest



Thanks to public pressure, Labor has changed its position on therapeutic goods labelling. They have proposed a disclaimer to appear on products that aren’t based on scientific evidence.


This is a great step in the right direction for consumers. Can you thank the Shadow Assistant Minister Tony Zappia for changing the opposition's stance on this issue?


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A win for honest vitamin labelling

Win! You stood up for honest vitamin labels, and your voice was heard.

In response to public pressure from CHOICE supporters, Labor has promised to change the way vitamins and supplements are regulated if they get voted in at the next election.

Previously the opposition had backed the government's position, which allowed misleading and dangerous claims on therapeutic goods. But they have now proposed a disclaimer to appear on products that aren't based on scientific evidence – allowing consumers to separate fact from fiction.

This is all thanks to you. You emailed, you made calls and you championed this issue on social media. This win shows that when there are laws that could potentially harm everyday Australians, we can rally together and get commitments for real change.

Thanks for your support

In early 2018, the government introduced legislation to regulate the claims on therapeutic goods. The legislation contains a list of over 1000 claims that therapeutic goods companies can select from when making product claims. Of these claims, 86% are not backed by scientific evidence.

The legislation arose from the Sansom Review, a 2015 review into medicines and medical devices. The Review recommended that when making product claims, therapeutic goods companies must choose from a list of pre-approved claims. It also recommended that there needed to be a disclaimer alongside claims to communicate to consumers that the efficacy of the product had not been independently assessed and/or is based on traditional use. The government accepted a pre-approved list of claims but rejected the idea of a disclaimer.

To stop these laws going through, CHOICE went to Parliament House in May 2018 to deliver Federal Senators mock-ups of the proposed claims on complementary medicine products. Through our campaign, more than 6000 people wrote to Senators calling for honest labels on vitamins and supplements.

On June 22 2018, the opposition changed it stance to ensure that any claims on vitamins and supplements that aren't backed by scientific evidence should display a disclaimer.

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