Have your say on surveillance pricing

Surveillance pricing is the ability for businesses to change prices on an individual level based on personal information. The use of algorithmic pricing models like surveillance pricing could erode consumers' bargaining power by supercharging businesses' ability to charge consumers unfair, excessive or discriminatory prices.

Because you can’t see what others are paying, it’s hard to know if and when you might encounter it – and there are currently no laws to prevent it from occurring.

CHOICE is investigating surveillance pricing and AI, and to inform the next steps of our campaign we want to hear what you think.

*The results of this survey, including anonymised quotes, may be published to help CHOICE advocate for stronger consumer protections.

Do you think the government should ban companies from charging different prices for the same goods or services, based on your personal data?

Yes

No

Not sure

How confident are you in your understanding of what surveillance pricing is?

Very confident

Somewhat confident

Not very confident

Not confident at all

Do you have a tip off about a business that you think might be using surveillance pricing that you’d like to share?

Yes

No

Please tell us more – what was the business? Why do you suspect they might be using surveillance pricing?

What are the main concerns or questions you have about surveillance pricing and AI? (Optional)

Is there anything else you’d like to add on the topic of surveillance pricing and AI? (Optional)

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