Back in 2017, CHOICE had received hundreds of reports from concertgoers who were ticked off after dealing with ticketing reselling company Viagogo.
Advertising seats to major events such as Adele and ZZ Top through Google's AdWords network, the ticket reseller engaged in illegal drip pricing, which commonly creates confusion for consumers, failed to respond to complaints and had a "customer guarantee" that was about as reliable as a scalper in a back alley.
The Viagogo website hit customers with 'last chance' warnings regardless of the event. With exclamation points and text blaring that tickets were about to sell out, other tickets displayed as "recently sold". Despite these pressure sales tactics most events remained available on Viagogo, and sometimes on the official seller sites, long after you’d secured your tickets.
In 2020, Viagogo was handed a $7 million fine in a Federal Court case brought on by the Australian Competition and Consumer Commission (ACCC).