Concerned about how businesses collect and use your data? You’re not alone.

That’s why CHOICE is investigating companies that misuse our consumer data and use data driven technologies against us. We’re fighting to make all forms of data misuse – from discriminatory pricing to deceptive web design that misleads consumers – a thing of the past.

Right now, there aren't many limits to the personal information that companies can collect or how they can use it. Together, we can ensure that companies stop using our data unfairly.

Already, we’ve:

• Exposed Kmart, Bunnings and the Good Guys for using facial recognition technology that captured customers' unique biometric data.
• Pressured Tinder to commit to fair pricing after a CHOICE investigation revealed they were charging some users more based on their age and potentially other factors.
• Investigated Airbnb’s secret algorithm that might be using its customers' data (such as location, social connections and employment history) to determine their ‘social trustworthiness’.

What are we calling for?

With your help, we can continue to push big businesses and the government to protect your data. 

Want to know more about how we will treat your data? Read our policy here.